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Look Before You Leap Into a Language
You May Have to Put Your Money
Where Your Mouth Is
These are excerpts from an article by reporter Brandon Mitchener on intensive
and full-immersion foreign language training.
The article appeared in the Wall Street Journal Europe Edition,
Friday-Saturday, June 27-28, 1997.
LESSON ONE: Look at language classes like
any other investment. After shopping around for a two-week crash course,
David Ecklund, a 47-year-old American sales executive living in Brussels,
thought he was lucky to get into a group course that a local school was
running for another U.S. multinational. It was cheaper than places out
of town and so, says Mr. Ecklund, "I figured I’d stay in Brussels."
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He got what he paid for. Instead of building
the little he had learned of the language at high school, Mr. Ecklund
got an intensive exercise in frustration. "In a classroom environment
with seven to 10 people," he says, "you learn at the pace
of the slowest student." Even worse, he was so put off by the
experience he gave up entirely on learning the language for three
years.
MONEY MATTERS
Whether you pay for language classes yourself, like Mr. Ecklund,
or your company pays for them, there’s nothing more frustrating
than wasting time and money on language lessons - especially in
a class that’s supposed to be "intensive." But even
one-on-one instruction can be a waste if you choose the wrong school.
And with prices for intensive and full-immersion classes ranging
from $20 to $100 an hour - not to mention the possibility of losing
income from having to take time off from work or using vacation
time - it pays to choose carefully. (Intensive refers to morning
classes with afternoons off, while full-immersion programs pretty
much involve round-the-clock attention.)
First off, decide what kind of return you want on your time and
money and choose a school - or combination of schools - that maximizes
the potential reward while minimizing the chance of wasting time
and money. Many language schools don’t offer refunds. The
most important criteria for a successful intensive or full-immersion
experience are small class sizes and professional teachers as well
as preparation, follow-up and realistic expectations on the part
of the student.
(…)
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On his second try, Mr. Ecklund found just
what he was looking for: a full-immersion program at DIALOGUE, that
both helped him with his pronunciation and grammar and adapted itself
to his interests - including vocabulary geared to his logistics
business. Mr. Ecklund is commercial director of Caterpillar Logistics
Services Inc., a unit of Caterpillar Inc.
The key to Mr. Ecklund’s satisfaction, in his view, was the
one-on-one philosophy of the school, DIALOGUE, which offers indi-vidualized
courses ranging from 20 hours of
instruction a week to a more extensive 40 hours a week.
Mr. Ecklund is convinced that the school, which is run out of the
home of the teachers and includes full board and round-the-clock
attention, is a bargain. "If you go to group classes, you might
save money, but you’ll probably spend the same amount over
time because it’ll take you much longer," he says.
In fact, people who have taken a full-immersion plunge say group
classes should be limited to five students, especially if you’re
beyond the absolute-beginner level. The more numerous or more advanced
the students, the more likely the ability level will vary wildly.
Small Is Beautiful
A reason to opt for one-on-one instruction, or
at least go to a school that offers one-on-one lessons, is the opportunity
to work on specialized vocabulary and cultural issues that wouldn’t
be part of a traditional curriculum.
Of course, schools like DIALOGUE have their price. (…) But
considering the degree of individual attention they provide, students
who attend them have a better shot at satisfaction.
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The article goes on to describe schools for German, Russian and other
languages that offer the same intensive learning experience as DialoguE.
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